Design the stand to obtain marketing leads.
We installed an interactive “Nintendo Wee” game console at which visitors would fill out a form with their names and address to have a chance to win a Nintendo Wii.
Standard Life achieved their pre set show targets of names and address.
To promote “Free Style Mortgages” to the Self Build housing market. Re use elements from the motor show stand. And get visitors to make appointments at the building and renovation clinic that Standard Life was running at Grand Designs.
By changing the colours of some of the elements from the motor show, using new full wall graphics and creating the special appointment clinic area we were able to present a stand that looked totally different from the motor show stand.
The special clinic area for making appointments was a great success, visitors liked the one on one experience this area provided and many visitors came back on following days with their plans to discuss their mortgage needs.