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“The gamble to have a sparkling Harley Davison as the centerpiece of the Brand Stand the Exhibiting Show in London, has paid off”, explained Angela Stopforth, NCB’s Marketing Director.
“Persuaded by Neil, our MD, to have the bike, we then used it as an example of our philosophy here at Brand Exhibitions, which is to create a STRESS FREE EXHIBITING JOURNEY for our clients”.
You always know if you have got your Marketing Message wrong when you hear the question “What do you do?” – At this year’s show we decided to demonstrate our range of services and our build capability, with clear simple messages.
The Harley was a focal point to generate interest. We wanted to achieve a good impact and get people to make that first CRUCIAL STEP onto the BRAND STAND!.
The Harley did this for us! A simple listing of our range of services illustrated what we do. This year we knew it had worked when visitors said;